Business Unit Manager

Industry: Consumer Goods

Location: OH

Job#: 105378


  • Map market and develop/refine expectations for winning strategy to establish leadership position in diagnostic software and service offering
  • Develop and executes a product segment strategy and plan with respect to new product development; price/margin realization; sales, margin, and expense forecast
  • Cultivates partnerships with key third parties
  • Develop business model and collaborate with sales leadership to execute sales strategy and make required adjustments to go to market
  • Develop and execute new product plan in support of target market segment plan. Components to include: Product specifications based on Voice of Customer for the targeted market; three years unit sales; pricing; required capital expenditures; introduction schedule; return on investment; competitive comparisons; and the marketing plan and positioning strategy
  • In cooperation with Engineering, IT and third parties, manage the product development process for both new and existing products across all market segments for assigned product lines
  • Establish market price of assigned products. Consult with sales, finance and manufacturing for most effective and profitable pricing of products
  • Collaborate with MarCom and promotional teams to commercialize products
  • Serve as a resource to sales during field visits and customer meetings
  • Responsible to ensure that product training efforts of internal and external customers are consistent with product segment objectives and positioning
  1. Recommend patent action and direct international trademark application and enforcement for products
  2. Collaborate with executive staff on potential inorganic strategy to achieve growth targets
  3. Other duties, as assigned


    • Bachelor's degree with 5+ years of product management or related experience required OR
    • MBA with 3+ years of relevant experience
    • Experience with services or software is a plus
    • History of driving results by managing with vision and purpose using a self-developed strategic plan and detailed market segmentation
    • Significant contribution to driving above market performance of product lines using commercialization tactics through a complex distribution network and direct sales force
    • Strong financial skills
    • Ability to communicate and present critical information to all levels of employees and customers
    • The organizational agility, interpersonal and political savvy skills necessary to gain cooperation of several departments that do not report directly to the position


Additional Information